General Motors ( G. M ) File For Chapter 11 Reorganization

Question 11.8: In 2009, General Motors (G. M) file for Chapter 11 reorganization. â€Å"The entire automotive industry was impacted by a major recession in the US and Western Europe. In 2008, the deterioration of market conditions in these regions saw GM report its lowest per-capita levels of vehicles sales in the previous 50 years. Following the issuance of the bailouts, the United States Department of Treasury required GM to strategically review its brand as well as its dealership network† (Harrison, J. S., et al, 2012). The US government granted $30.1 billion in loans, and received approximately 60% ownership stake in the new company (Harrison, J. S., et al, 2012). Following the review, GM decided that decides they will†¦show more content†¦Ã¢â‚¬Å"Much of qualitative research involves the deliberate preparation of the participant, called preexercises or pretasking. This step is important due to the desire to extract detail and meaning from the participant. A variet y of creative and mental exercises draw participants’ understanding of their own thought processes and ideas to the surface. In qualitative studies, due to the higher level of involvement of both the sponsor and the interviewer/data collector, these parties in the process are often debriefed or interviewed, with their insight adding richness to the interpretation of the data† (Cooper, D. R., Schindler, P. S, 2014, pp. 148, 150). The questions to be formulated to help GM to refocus on their brand and network of dealership would be using Exhibit 7-4 (Cooper, D. R., Schindler, P. S, 2014, p. 151). - Discover the Management Dilemma Sales in most of the establishment are declining. Need to increase sales. - Define Management Question What brands categories pose the best opportunities for sales growth? What degree are the main brands positioned in the market segment for growth? What brands are experiencing decline is sales and requires to be dropped? In what area do we have competitive advantage over competitors? - Define Research Questions Does Brands Chevrolet, Cadillac, Buick and GMC or other brands have the most potential success? - How should the brands be positioned in the market place for best performance? Using the